Los Angeles, CA, January 22, 2008 – Emmy® Award winning Peter White, Garrett Law and A.J. Lewis have joined forces to create Attention Span Media, a Los Angeles based full-service creative and production studio specializing in the creation of high-quality original content for mobile and online portals. Attention Span Media’s debut webisodic series, a new mockumentary titled “Dorm Life,” will premiere on February 4, 2008 at www.dorm-life.com. The announcement was made today by Peter White, co-founder and CEO of Attention Span Media (www.attentionspan.tv).
Attention Span Media was formed by White, Law and Lewis on the heels of their Emmy Award-winning special, “Behind the Lyrics.” They have assembled a team of talented writers, directors and filmmakers on a mission to produce content that tells great stories, featuring rich characters with stunning visuals.
“Attention Span Media was formed to provide high-quality original content to the expanding area of new media,” said White. In addition to Dorm Life, Attention Span has been creating innovative content for third parties, including Mogreet, Inc., a soon-to-launch mobile video messaging company, and The Huffington Post.
The 20-episode “Dorm Life” series, which was created, written and directed by seven current and former college students, follows the lives of ten college students who are thrown together to reside on the same dorm floor. Full of mischief, adventures, rivalries and romance, the mockumentary goes behind the dynamic journey of self-discovery as the “Dorm Life” students traverse the rocky and often awkward road to adulthood.