Wednesday, January 21, 2009

Bow Wow Teams Up With Starbury

Superstar rapper and actor, Bow Wow, has signed on as a major player in the Starbury movement. Starbury, an American brand of sneakers and clothing created by NBA all-star Stephon Marbury and endorsed by Cleveland Cavalier Ben Wallace, is a pioneer in stylish and affordable athletic and lifestyle footwear and apparel. Bow Wow, who’ll be releasing his seventh album New Jack City Pt. II in March, recently negotiated a deal with the trailblazing brand to design a new line featuring clothes, shoes and sneakers for men, women, boys and girls. The collection, which will be both affordable and in line with the latest fashion trends, will be available for sale beginning in November 2009. Consumers will be able to purchase the merchandise at, and

Bow Wow is the first entertainer to join forces with the Starbury team. Starbury wanted to partner with Bow Wow in part because of the efforts that he has made to give back to the community throughout his career. On why he embraces the Starbury philosophy, Bow Wow says, “I think families should have a real choice. I want my fans to be able to wear nice shoes and clothing and to also have money in the bank. The smart consumer can have both.”

Bow Wow will help Starbury continue their mission of transforming the paradigm regarding quality and pricing. “At Starbury, consumers do not have to choose between fashion, style, quality, and affordability. They get all four,” says Marbury. Starbury expects other athletes and entertainers to join their movement in 2009. They hope to change the world through their efforts to provide high quality, yet reasonably priced clothing to the masses.

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